Product Designer, based in Paris.

Product Designer · Full-time · Hybrid

Sept 2024 — today

ContextOnly designer on my team · 8 engineers · 1 PM · a platform media and data teams use every day

I'm the only designer on my team, so I own design from start to finish: talking to users, designing the flows and screens, and working with front-end and back-end developers until they ship.

• Cut drop-off on the core flow by 28% after a redesign based on user research.
• Shipped an AI assistant to every user, validating each use case with real users.
• Built the design system from the ground up and led the app's new branding direction.
• Led discovery workshops with the ad operations and product teams to scope DecisionTrail, a new module that keeps a history of changes to settings, from framing the problem to the first flows.
• Ran user interviews and usability tests with ad operations users all through DecisionTrail's design, and fed what I learned straight back into the design.
• Ran A/B tests and tracked usage with Jimo and Screeb to decide what to improve first.
• Work with developers every day, from handoff until it's built, and with the PM to turn business needs into clear flows.

Product Designer · Full-time · La Défense, France

Apr 2023 — Aug 2024

ContextOne client product at a time · about 3 months each · 5 clients in 16 months

Designed web products for KIRRK, GRDF, Sirius, My Data Partner and Zupdeco, one client at a time: from new products built from scratch to new features for growing software companies.

• Ran discovery and ideation workshops with each client's team, so everyone agreed on the direction before design started.
• Ran competitor research and stakeholder interviews to back design decisions on every project.
• Presented my work and the reasoning behind it to clients and leadership at every milestone.
• Built and maintained Tobogan's Figma design system, with a Storybook library for developers.
• Designed Tobogan's new agency website.

UX/UI Designer · Bootcamp · Remote

Jan 2023 — Apr 2023

ContextUX/UI design bootcamp · final project with developers and PMs

Learned to go from user research to clear interfaces, one design sprint at a time.

• Ran user interviews and usability tests in every sprint, and improved the designs based on what users told me.
• Worked with developers and PMs on a final team project, from first idea to delivery.

UX/UI Designer · Freelance · Zürich, Switzerland

Jan 2022 — Dec 2022

ContextOnly designer · with the founder and iOS developers · 12 months, including an 8-week design sprint

Led research and design from start to finish for Danks, an iOS app that connects content creators with brands in Germany, Austria and Switzerland.

• Ran usability tests, competitor research, expert reviews and stakeholder interviews to shape the product.
• Turned the research into personas, user journeys and detailed prototypes.
• Designed the website for the app's launch.
• Presented research findings and design decisions to the founder to help set product priorities.

Digital Marketing Manager · Full-time · Zug, Switzerland

Dec 2021 — Oct 2022

ContextMarketing role, before I moved into product design

Ran ad campaigns on Meta, Google Ads and LinkedIn, and raised conversion by 18%.

• Led the website redesign with Gravity, a London design agency.
• Led the visual identity work, alongside construction documentation and planning.
• Built dashboards to report campaign results to stakeholders.

Digital Marketing Manager · Full-time · Paris, France

Sept 2020 — Sept 2021

ContextMarketing role, where my move toward design started

Led the redesign of the company's online shop. That's where my move toward product design started.

• Grew website traffic by 20% through SEO and paid search.
• Managed all social media accounts and grew followers by 15%.
• Managed the content calendar and worked with outside agencies on creative production.